With the strategic engines of brand building and technical innovation, BNBM implements the "Commanding Height Strategy" to become the world-class enterprise with global competitiveness.
With the strategic engines of brand building and technical innovation, BNBM implements the "Commanding Height Strategy" to become the world-class enterprise with global competitiveness.
BNBM has improved brand building to realize the "transformation from industry-renowned brand to society-renowned brand" and strive to establish a world-class brand in the green new building materials industry.
BNBM has increased R&D investment, improved technical innovation, and optimized products strategy to realize the diversity and differentiation of products. BNBM promoted the upgrading and updating of products, through four replacements of “using fiber cement board instead of stone materials, gypsum board compound wall instead of bricks and blocks, Luban multifunctional board instead of wood and decoration materials, and mineral wool board instead of metal materials. In this way, BNBM realized the comprehensive subversion of “exterior wall subverted stone materials, interior wall subverted paint coating and wallpaper and cloth, floor materials subvert stone materials and carpets, multifunctional board subverted wood materials, and ceilings subverted metal ceilings.
Aiming at the domestic and international situation and current market status, BNBM digs deep into the four markets of "engineering distribution, home decoration retail, innovative application, as well as revision and renovation", expands market vision, shifts production and management patterns, and utilizes cost reduction, management improvement, and marketing expansion to achieve four growths of “public and residential construction, ceiling and wall, city and country, as well as domestic to international market”.
BNBM integrates upstream and downstream resources, builds a new integrated platform of “solution + integration + consultation”, strengthens strategic cooperation with key customers such as real estate developers, construction companies, decoration companies, and comprehensively promotes marketing 2.0 to provide customers with value-added services of full products and businesses.
BNBM takes high-end construction projects as the strategic core battlefield of "Commanding Height" to seize leading advantage of high-end market, including international venue construction, national key projects, the highest buildings and land marks, five-star hotels, large-enterprise headquarters, and so on.
Thinking overly from the strategic level, BNBM conducts the research and planning of overall industrial distribution towards the global market, promotes industrial reorganization and consolidation, takes the lead to advance industrial layout in the regions where the market, raw burning materials, logistics and other areas with the best comprehensive conditions, seizes the industrial commanding heights to build the production base with the competitiveness, and form the moat to block competitors.
BNBM strives to make technological breakthrough, constantly improves products’ technical value, builds industry technology barriers, continues to promote the upgrading of industry standards, and leads the development of new building materials.
Adhering to conduct production at a level higher than advanced international standards, BNBM constantly optimizes the technical quality performance index of gypsum board, fully implements the thick plate of gypsum board, promotes light board technology, takes a new way of quality and efficiency as well as innovation and development, and strives for excellence in product quality to provide customers with the best quality products.
BNBM increases the investment of safety and environmental protection, effectively implements the responsibility system of safety and environmental protection, and ensures “zero pollution, zero accident”. With the standards of raw material control and product quality higher than major competitors, BNBM promotes green manufacturing and intelligent manufacturing, promotes the greening of full-life cycle and full-production process to create the green building industrial chain with full-life cycle.
BNBM inherits and carries forward BNBM spirits, advocates the harmonious development of employee and enterprise, creates a humanistic environment that matches enterprise's high-quality development, and promotes the comprehensive and balanced development as well as shared progress of employees and enterprises.
